What is EMV?

EMV stands for Europay, Mastercard, and Visa, and is a fast growing chip technology that will soon be the global standard for credit card and debit card transactions.  EMV is already the standard in Europe and is now being rolled out to the United States.

The reason for the change is to increase transaction security and reduce fraud, with October 1, 2015 being the deadline for all card issuers and retailers to adopt EMV technology.

Benefits of EMV

  • Increased security
  • Shift fraud liability to the card issuer
  • Protect your customers and your business

Are you ready, or liable?

Currently the card issuer is held liable for fraudulent transactions. As of October 1st, 2015, merchants that do not have the proper EMV equipment and software will be held liable for those fraudulent credit card transactions instead of the card issuer.

Contact us today and make sure you have the proper equipment and software to shift the liability back to the card issuers.

Contact us